For this project, I wanted to create a display poster advertising Slaughter Berry, a flavor of Liquid Death. I began by studying their brand identity, which heavily focuses on camp, humor, and horror.
This is the final poster design. I included the logo on the liquid death can, not altered but hand lettered for a more personalized touch. I prioritized the use of a the warm purple, the color of the Slaughter Berry cans to create a direct association between the flavor and the advertisement. The use of one-point perspective draws the viewer to blender full of ingredients found in the drink as well as some horrific additions, humor very in line with the rest of Liquid Death's branding.
My initial thumbnails. At this point I was deciding if I wanted to design imagery for the side of a Liquid Death vending machine or a display poster.
Color comps for the poster, all including Slaughter Berry's signature color.
In progress sketch. I later changed the direction of the knife to further enforce the one-point perspective.
